Dr. Jagdish N. Sheth

Articles & Book Chapters (by subject)

Professor Sheth has a large body of authored or co-authored articles and papers that have been published in academic journals or presented at conferences. Below is a listing grouped by topics: buyer behavior, demographics, global marketing, information technology, macro marketing, marketing research, marketing strategy, marketing theory, political marketing and relationship marketing.

Please click on the following topic to view the relevant articles & chapters:

Buyer Behavior
Demographics
Global Marketing
Healthcare Marketing
Information Technology
Macro Marketing
Marketing Research
Marketing Strategy
Marketing Theory
Political Marketing
Relationship Marketing

Buyer Behavior

“Behavioral Approaches to Industrial Marketing: Extant and Emerging Research”
(with Arun Sharma), Klaus Backhaus and Klaus Backaus (eds.) in Handbook of Industrial Marketing, Gabler Verlag, pp. 147-174.

“A Generic Concept of Customer Behavior”
Journal of Customer Behavior, Vol. 1 (2002), pp. 7-18.

“Consumer Behavior in Marketing: Best Practices
Dryden Press, 2000, pp 136-175.

"Impact of Demographic Diversity and Information Technology on the Future of Consumer Behavior"
(with Rajendra S. Sisodia), accepted for publication in the Journal of the Academy of Marketing Sciences, MSI/JAMS Special Issue, 1999.

"The Future of Retailing"
(with Rajendra S. Sisodia), Financial Times, Series of Managing Marketing, October 19, 1998.

“Consumer Behavior in the Future”
(with Rajendra Sisodia in Robert Peterson (ed), Electronic Marketing and the Consumer, Sage Publications, 1997, pp. 17-37.

"Becoming a World Class Customer"
Strategic Purchasing: Sourcing for the Bottomline, Conference Board, 1996, pp. 11-13.

"A Framework for Managing Customer Expectations"
(with Banwari Mittal), Journal of Market Focused Management, Vol 1, 1996, pp. 137-158.

"Organizational Buying Behavior: Past Performance and Future Expectations"
in Journal of Business and Industrial Marketing, Vol 2, 1996, pp. 7-24.

"A Normative Model of Retaining Customer Satisfaction"
in J. Sudharshan and Kent Monroe, (eds.) P.D. Converse Awards Symposium in Marketing, American Marketing Association, 1994.

"How to Retain Satisfied Customers"
GAMA News Journal, July-August 1994, pp. 4-7.

"Acrimony in the Ivory Tower: A Retrospective on Consumer Research"
Journal of the Academy of Marketing Science, Vol. 20 (4), 1992, pp. 345-353.

"Why We Buy What We Buy: A Theory of Consumption Values"
(with Bruce Newman and Barbara Gross), Journal of Business Research, Vol. 22, 1991, pp. 159-170.

"Time Oriented Advertising: A Content Analysis of United States Magazine Advertising 1890-1980"
(with Barbara Gross), Journal of Marketing, Vol. 53, October 1989, pp. 76-83.

"History of Consumer Behavior: A Marketing Perspective"
in C. T. Tan and J. N. Sheth (eds.) Historical Perspectives in Consumer Behavior: ACR Singapore Conference, July 1985, pp. 5-7.

"An Attitude-Behavior Framework for Distribution Channel Management"
(with Gary Frazier), Journal of Marketing, Vol. 49, (Summer 1985), pp. 38-48.

"Segmenting the Health Care Market"
Group Practice Journal, March/April 1985.

"The Strategic Determinacy Approach to Brand Management"
(with M. Shaikh and B. Hansotia), Business Marketing, February 1985, pp. 68-69ff.

"Are Cross-National Differences in Consumption Patterns Diminishing?"
(with Abdolreza Eshghi), Academy of International Business National Meeting in Cleveland, October 1984.

"The 'Gender Gap' in Voter Attitudes and Behavior: Some Advertising Implications"
Journal of Advertising, Vol. 13, (1984), pp. 4-16.

"Broadening the Horizons of ACR and Consumer Behavior"
in E. Hirschman and M. Holbrook (eds.) Advances in Consumer Research, Vol. 11, 1984 ACR Proceedings.

"Managerial Relevance of Consumer Behavior,"
in L. R. Bittel and J. E. Ramsey (eds.) Encyclopedia of Professional Management, 1984, Second Edition, McGraw Hill Book Company, (with Dennis Garrett), pp. 168-180.

"Some Comments on the Triandis Models of Choice Behavior in Marketing,"
in L. McAlister (ed.), Choice Models for Buyer Behavior, JAI Press (1982), pp. 163-168.

"A Theory of Merchandise Buying Behavior,"
in R. W. Stampfl and E. E. Hirschman (eds.), Theory in Retailing: Traditional and Nontraditional Sources, American Marketing Association, 1981, pp. 180-189.

"A Model of User Behavior for Scientific and Technical Information,"
in W. R. King and G. Zaltman (eds.) Marketing Scientific and Technical Information, Westview Press (Boulder, Colorado), 1979, pp. 49-66.

"Ridesharing to Work: An Attitudinal Analysis,"
(with A. Horowitz), Predicting Carpool Demand, Special Report, Transportation Research Record 637 (1977), pp. 1-7.

"Recent Developments in Organizational Buying Behavior,"
in Arch Woodside, J. N. Sheth and Peter Bennett (eds.) Consumer and Industrial Buying Behavior (American Elsevier, 1977), pp. 17-34.

"Presentation d'un Modele du Component des Acheteurs Industriets,"
Encyclopedie du Marketing, Vol. 4, 1976 (1-72A), pp. 1-8.

"Theorie du Component de L-acheteur,"
(with John A. Howard), Encyclopedie du Marketing, Vol. 4, 1976 (1-71C), pp. 1-15.

"Why Consumer Protection Efforts Are Likely to Fail"
Zeitschnift FUR Market-Meinungs-Und Zukenfgsforschung, Heft 3 and 4, January 19, 1976, pp. 4191-4206.

"Predictive Validation and Cross-Validation of the Fishbein, Rosenberg and Sheth Models of Attitudes,"
in M. J. Schlinger (ed.) Advances in Consumer Research, Vol. 2, (Association for Consumer Research), (with P. S. Raju and R. A. Bhagat), pp. 405-426.

"The Next Decade of Buyer Behavior Theory,"
in J. N. Sheth (ed.) Models of Buyer Behavior (Harper and Row, 1974), pp. 206-218.

"Affect, Behavioral Intention and Buying Behavior as a Function of Evaluative Beliefs,"
in Paul Pellemans (ed.) Insights in Consumer Market Research (Namur University Press, 1971), pp. 98-122.

"Reply to Comments on 'Beliefs, Affect, Intention and Behavior,'"
in Paul Pellemans (ed.) Insights in Consumer and Market Research (Namur University Press, 1971), pp. 13-19.

"A Theory of Family Buying Decisions,"
in Paul Pellemans (ed.) Insights in Consumer and Market Research (Namur University Press, 1971), pp. 32-48.

"Reply to Comments on 'A Theory of Family Buying Decision,"
in Paul Pellemans (ed.) Insights in Consumer and Market Research (Namur University Press, 1971), pp. 52-55.

"Cognitive Dissonance, Brand Preference and Product Familiarity,"
in Johan Arndt (ed.) Insights into Consumer Behavior (Allyn and Bacon, 1968), pp. 41-54.

"Review of Buyer Behavior,"
Management Science, Series B, Vol. 13, August 1967, pp. B718-B756.

"Securing Customer Loyalty"
(with Banwari Mittal) GAMA News Journal, May-June 1996, pp. 4-7.

"Government and Business Purchasing: How Similar Are They?"
(with R. F. Williams and R. M. Hill), Journal of Purchasing and Materials Management, Vol. 19, (Winter 1983), pp. 7-13.

"Emerging Trends in Retail Industry"
Journal of Retailing, Vol. 59, (Fall 1983), pp. 6-18.

"A Behavioral Model for Strategies of Planned Social Change"
Academic Psychology Bulletin, Vol. 5, (March 1983), pp. 92-114.

"A Strategy Mix Model for Planned Social Change"
(with Gary Frazier), Journal of Marketing, Vol. 46, (Winter 1982), pp. 15-26.

"Consumer Behavior: Surpluses and Shortages"
in A. Mitchell (eds.), Advances in Consumer Research, Vol. 9, 1982, ACR Proceedings, pp. 13-16.

"Discussion"
in A. Mitchell (ed.), Advances in Consumer Research, Vol. 9, 1982, ACR proceedings, pp. 313-314.

"An Integrative Theory of Patronage Preference and Behavior"
in W. Darden and R. Lusch (eds.), Patronage Behavior and Retail Management, Elsevier, North Holland (1982), pp. 9-28.

"Identification of Opinion Leaders Across Cultures: An Assessment for Use in the Diffusion of Innovations and Ideas"
(with Stephen Cosmas), Journal of International Business Studies, Vol. 11, (Spring/Summer 1980), pp. 66-73.

"Research in Industrial Buying Behavior: Today's Needs, Tomorrow's Seeds"
Marketing News (April 1980), pp. 10-11 and 15.

"Discussion"
in K. B. Monroe (ed.) Advances in Consumer Research, Vol. 8, ACR (Ann Arbor, Michigan), pp. 355-356.

"Surpluses and Shortages in Consumer Behavior Theory and Research"
Journal of the Academy of Marketing Science, Vol. 7, (Fall 1979), pp. 414-427.

"How Consumers Use Information"
European Research, Vol. 7, (July 1979), pp. 167-173.

"Attitudinal Theories of Consumer Choice Behavior: A Comparative Analysis"
(with R. S. Bhagat and P. S. Raju), European Research, Vol. 7, (March 1979), pp. 51-62.

"Should Multi-Country Advertising Research be Universal or Unique?"
in It Won't Work Here, (AMA) ESOMAR Conference, 1979, pp. 1-12.

"Analysis of Intended Bus Usage"
(with K. S. Krishnan and G. C. Nicolaidis), Transportation Planning and Technology, (Spring 1978), Vol. 4, pp. 219-226.

"Carpooling to Work: A Psychosocial Analysis"
in Jerry C. Olson (ed.) Proceedings of the Division 23 Program, American Psychological Association, 84th Annual Convention, (with Gary Anderson), p. 23.

"A Conceptual Model of Buyer-Seller Interaction Process"
AIDS Proceedings, Howard C. Schneider (ed.), Atlanta, GA, pp. 420-422.

"A Theory of Cross-Cultural Buyer Behavior"
in Arch Woodside, J. N. Sheth and Peter Bennett (eds.) Consumer and Industrial Buying Behavior (American Elsevier, 1977), (with S. P. Sethi), pp. 369-386.

"Strategies of Increasing Carpooling Behavior Among Urban Commuters"
in Seminar on Social Research (ESOMAR, Amsterdam, 1977), pp. 183-198.

"A Psychological Model of Travel Mode Selection"
in Beverly Anderson (ed.) Advances in Consumer Research, Vol. 3, (Association for Consumer Research, 1976), pp. 425-430.

"Buyer-Seller Interaction: A Conceptual Framework"
in Beverly Anderson (ed.) Advances in Consumer Research, Vol. 3, (Association for Consumer Research, 1976, pp. 382-386.

"Impacto of Prior Familiarity and Cognitive Complexity on Information Processing Rules"
(with C. W. Park), Communications Research, Vol. 2, (July 1975), pp. 260-266.

"Mechanisms of Choice and Information Processing Models in Consumer Behavior"
(with P. S. Raju), Markeds Kommunikasion, Vol. 12, No. 1, 1975, pp. 10-22.

"Prediction of Attitude Models: A Comparative Study of the Rosenberg, Fishbein and Sheth Models"
in M. S. Schlinger (ed.) Advances in Consumer Research, Vol. 2, (Association for Consumer Research), (with P. S. Raju and R. A. Bhagat), pp. 405-426.

"Recent Failures in Consumer Protection"
(with N. J. Mammana), California Management Review, Vol. 16, Spring 1974, pp. 64-72.

"A Field Study of Attitude Structure and the Attitude-Behavior Relationship"
in J. N. Sheth and P. L. Wright (eds.) Marketing Analysis for Societal Problems (University of Illinois, BEBR, 1974), (with S. Sudman), pp. 148-171.

"Measurement of Advertising Effectiveness: Some Theoretical Considerations"
Journal of Advertising, Vol. 3, No. 1, January 1974, pp. 6-11.

"Nonlinear, Noncompensatory Relationship in Attitude Research"
in R. C. Curhan (ed.) 1974 Combined Proceedings (American Marketing Association), (with P. S. Raju), pp. 80-83.

"Advertising's Image - U.S. and Yugoslavia"
Journal of the Academy of Marketing Science, 1, 2 (Fall 1973), (with M. Smiljanich), pp. 167-179.

"A Model of Industrial Buyer Behavior"
Journal of Marketing, Vol. 37, (October 1973), pp. 50-56.

"Brand Profiles from Beliefs and Importances"
Journal of Advertising Research, February 1973, pp. 37-42.

"A Theory of Multidimensional Brand Loyalty"
Proceedings of 1973 Conference of ACR, Boston (with C. Whan Park).

"Sequential and Cyclical Nature of Information Processing in Repetitive Choice Behavior"
in Proceedings of 1973 Conference of ACR, Boston (with P. S. Raju).

"Perceived Attribute Importance in Public and Private Transportation"
in Advancing, Applying and Teaching the Decision Sciences, edited by H. W. Hopfe, Proceedings of the Fifth Annual Meeting, AIDS, Atlanta, Georgia, (with T. F. Golob and R. M. Dobson), pp. 7-10, 1973.

"Equivalence of Fishbein and Rosenberg Models of Attitude Structure"
in APA Proceedings of 1973 Conference, Montreal (with C. W. Park).

"Reply to Comments on the Nature and Uses of Expectancy-Value Models in Consumer Attitude Research"
Journal of Marketing Research (November 1972), Vol. 9, pp. 562-575.

"The Future of Buyer Behavior Theory", Proceedings of the Third Annual Conference, ACR, November 1972, pp. 562-575.

"Projective Attitudes Toward Instant Coffee in Late Sixties"
Markeds Kommunikasion, Vol. 3, June 1972, pp. 73-79.

"Perceived Instrumentality and Value Importance as Determinants of Attitudes"
(with Wayne Talarzyk), Journal of Marketing Research (February 1972), Vol. 9, pp. 6-9.

"Role of Motivation Research in Consumer Psychology"
in Consumer Psychology and Motivation Research, ESOMAR, 1972.

"Dissonance Reduction or Artifact? A Reply"
Journal of Marketing Research, November 1971, pp. 516-517.

"Generalized Brand Preference of Durable Appliances"
Markeds Kommunikasion, Vol. 2, June 1971, pp. 57-64.

"Measurement of Multidimensional Brand Loyalty of a Consumer"
Journal of Marketing Research, Vol. 7, August 1970, pp. 348-354.

"Are There Differences in Post-Decision Dissonance Reduction Between Housewives and Students?"
Journal of Marketing Research, Vol. 7, May 1970, pp. 243-245.

"How Adults Learn Brand Preference"
Journal of Advertising Research, Vol. 8, September 1968, pp. 25-38.

"Risk Reduction Processes in Repetitive Consumer Behavior"
(with M. Venkatesan), Journal of Marketing Research, Vol. 5, August 1968, pp. 307-311.

"Influence of Brand Preference on Post-Decision Dissonance"
Journal of The Academy of Applied Psychology, Vol. 5, 1968, pp. 73-77.

"A Theory of Buyer Behavior"
(with John Howard), Revista Internazionale di Scienze Economiche e Commerciali, Vol. 16, (1968), pp. 589-618.

"Cognitive Dissonance and Consumer Behavior"
Stream (Indian Institute of Management, Calcutta, 1968), Vol. 3, pp. 1-3.

"Review of Buyer Behavior"
Management Science, Series B, Vol. 13, August 1967, pp. B718-B756.

Demographics

"Changing Demographics and the Future of Graduate Management Education"
Selections, Spring 1988, pp. 22-27.

"Search for Tomorrow"
Public Relations Journal, Vol. 43, December 1987, pp. 22-31, and 51.

"Group Mission,"
(with John Pollard), Group Practice Journal, July/August 1984, pp. 12-22.

"Demographics in Consumer Behavior"
Journal of Business Research, Vol. 5, (June 1977), pp. 129-238.

"Demographic Segmentation of Long Distance Behavior: Data Analysis and Inductive Model Building"
(with A. Marvin Roscoe, Jr.), Proceedings of the Third Annual Conference, ACR November 1972, pp. 258-278.

Global Marketing

“Globalization of Markets and the Rule of Three in Marketing:”
Sheth, Jagdish N., Can Uslay and Rajendra Sisodia, Metaphors and Metamorphosis, Phil Kitchen (ed.) London, UK: Palgrave-Macmillian (Forthcoming 2008).

“Evolution of the Sales Force in a Global Economy”
Sheth, Jagdish N. and Arun Shama, in Olaf Plotner and Robert E. Spekman (eds.), Bringing Technology to Market, John Wiley and Sons, 2007, pp. 77-86.

“How Competition Will Shape Indian Markets”
(with Rajendra Sisodia and G. Shainesh), Journal of Marketing and Communication, Vol. 1, No. 1 (2005), pp. 1-17.

“Making India Globally Competitive”
Vikalpa, Vol. 29, No. 4 (October-December 2004), pp. 1-9.

“The Rule of Three in Europe”
European Business Forum, (with Rajendra Sisodia) Issue 10, Summer 2002, pp. 53-58.

“From International to Integrated Marketing,”
(with Atul Parvatiyar) in International Marketing Review, Vol. 18, No. 1, 2001, pp. 16-29

"The Antecedents and Consequences of Integrated Global Marketing"
(with Atul Parvatiyar) in International Marketing Review, Vol 18, No. 1, 2001, pp 16-29.

"How to Succeed in Export Marketing: Some Guidelines,"
in J. N. Sheth and H. M. Schoenfeld (eds.) Export Marketing: Lessons from Europe, (with H. M. Schoenfeld), BEBR (Urbana, L), pp. 185-204.

"The Reincarnation of International Marketing"
International Business: An Emerging Vision, USC Press, 1995, pp. 41-47.

"Overcoming the Barriers to Global Economic Development and the International Flows of People, Products, and Resources: Strategic Recommendations"
(with Michael Erony), Telematics and Informatics, Vol. 10, 1993, pp. 41-49.

"Are Cross-National Differences in Consumption Patterns Diminishing?"
(with Abdolreza Eshghi), Academy of International Business National Meeting in Cleveland, October 1984.

"Cross-Cultural Influences on the Buyer-Seller Interaction/Negotiation Process"
Asia Pacific Journal of Management, Vol. 1, (September 1983), pp. 46-55.

"Cross-Cultural Influences on Buyer-Seller Interaction/ Negotiation Process"
in P. H. Reingen and A. G. Woodside (eds.), Buyer-Seller Interactions: Empirical Research and Normative Issues, American Marketing Association (1982).

"Emerging Importance of Export Marketing for U.S. Products"
in J. N. Sheth and H. M. Schoenfeld (eds.) Export Marketing: Lessons from Europe, BEBR (Urbana, Ill.), pp. 3-13.

"Cross-Cultural Influences on Buyer-Seller Interaction Process"
WWG Information, Vol. 90, (December 1982), pp. 130-135.

"Should Multi-Country Advertising Research be Universal or Unique?"
in It Won't Work Here, (AMA) ESOMAR Conference, 1979, pp. 1-12.

"Strategies of Advertising Transferability in Multinational Marketing"
in James Leigh and Claude R. Martin, Jr. (eds.) Current Issues and Research in Advertising, 1978 (Division of Research, Graduate School of Business, University of Michigan, April 1978), pp. 131-141.

"A Market-Oriented Strategy of Long-Range Planning for Multinational Corporations"
European Research, Vol. 5, January 1977, pp. 3-12.

"A Multivariate Model of International Business Expansion"
in S. P. Sethi and J. N. Sheth (eds.) Multinational Business Operations: Long-Range Planning, Organization and Management, Goodyear Publishing Company, Vol. 2, (with R. J. Lutz), pp. 84-92, 1973.

"A Conceptual Model of Long-Range Multinational Marketing Planning"
Management International Review, 1972, 45, pp. 3-10.

Healthcare Marketing

"Does Relationship Marketing Pay? An Empirical Investigation of Relationship Marketing Practices in Hospitals"
(with G. M. Naidu, Atul Parvatiyar, and Lori Westgate) (Journal of Business Research, 1998).

"Segmenting the Health Care Market"
Group Practice Journal, March/April 1985.

"The Health of the Health Care Industry: A Report Card From American Consumers"
(with Banwari Mittal), Health Care Marketing, AMA-Winter 1997, pp. 29-35.

Information Technology

“E-Services – A Framework for Growth”
Sheth, Jagdish N. and Arun Sharma, Journal of Value Chain Management, 1, ½, 2007, pp. 7-12.

“International e-Marketing: Opportunities and Issues”
(with Arun Sharma), International Marketing Review, Vol. 22, No. 6, 2005, pp. 611-622.

“Web-based Marketing: The Coming Revolution in Marketing Thought and Strategy”
(with Arun Sharma), Journal of Business Research, Vol. 57 (2004), pp. 696-702.

“The Seismic Impact of Technology”
(with Rajendra Sisodia) Optimize, February 2002, pp. 1-5.

"Outsourcing Comes Home"
(with Rajendra Sisodia) Wall Street Journal, June 28, 1999.

"Marketing's Final Frontier: The Automation of Consumption"
(with Rajendra Sisodia) in Defying the Limits, Montgomery Research, Inc., 2000) pp. 63-69.

"Future Perfect: Assisted Living for All?"
(with Rajendra Sisodia) in Defying the Limits, Montgomery Research, Inc., 2000) pp. 63-69.

"Iridium's 66 Pies in the Sky"
(with Rajendra Sisodia), 9 pages (abridged published in WSJ in August 1999).

"Is Your IT Architecture Upside Down?"
(with Rajendra Sisodia) in CIO Magazine, November 15, 1999, pp. 84-88.

"The Future of Wireless Industry"

in 1999 Annual Review of Communications, IEC (Chicago), pp. 165-170.

"Communications Outlook: Competition, Growth and Consolidation"
(with Robert Janowiak and Massoud Saghafi), in Annual Review of Communications, IEC, 1997, pp. 219 - 227.

"Feeling the Heat"
(with Rajendra Sisodia), Marketing Management, Vol. 4, No. 2, (Fall 1995), pp. 9-23.

"Feeling the Heat - Part 2"
(with Rajendra Sisodia), Marketing Management, Vol 4, No. 3, (Winter 1995), pp. 19-33.

"Growth, Productivity and the Visible Hand: An Interview with Jagdish N. Sheth"
Journal of Asia-Pacific Business, Vol. 1, 1995, pp. 1-11.

"Cellular Communications: The First Decade"
(with Rajendra Sisodia), Annual Review of Communications, 1995, IEC, pp. 795-801.

"Cellular Communications: What's Ahead"
(with Rajendra Sisodia), Annual Review of Communications, 1995, IEC, pp. 802-810.

"Convergence: Driving the Information Industry Evolution"
(with Bill Wallace), Transformation, Spring 1994, pp. 2-9.

"Strategic Importance of Information Technology"
in Ruby Roy Dholakia (ed.) Advances in Telecommunications Management, JAI Press, 1994, pp. 3-16.

"The Information Mall"
(with Rajendra S. Sisodia), Telecommunications Policy, July 1993, pp. 376-389.

"Overcoming the Barriers to Global Economic Development and the International Flows of People, Products, and Resources: Strategic Recommendations"
(with Michael Erony), Telematics and Informatics, Vol. 10, 1993, pp. 41-49.

"The New Information Industry of the 21st Century"
Infovision, National Engineering Consortium, 1993, pp. 20-25.

"The Future of Advertising in the Information Age"
Infovision, National Engineering Consortium, 1993, pp. 159-164.

"R & D - Marketing Integration"
(with Massoud Saghafi), R & D Strategist, Vol. 1, Winter 1991, pp. 15-20.

"Hurdling the Barriers to Technological Innovations"
(with S. Ram), R & D Strategist, Fall 1990, pp. 4-14.

"Breaking Barriers to Technological Innovations,"
in Raymond Smilor (ed.) Customer Driven Markets. Lessons from entrepreneurial technological companies (Lexington Books), (with S. Ram), (1989), pp. 57-77.

"Perceived Risk and Diffusion of Innovations"
in Johan Arndt (ed.) Insights into Consumer Behavior (Allyn and Bacon, 1968), pp. 173-188.

Macro Marketing

“A Dangerous Divergence: Marketing and Society”
(with Rajendra Sisodia), Journal of Public Policy and Marketing, Vol. 24, Issue 1, May 2005, pp. 160-162.

“Does Marketing Need Reform?”
(with Rajendra Sisodia), Journal of Marketing, Vol. 69, No. 4, October 2005, pp. 10-12.

"Instilling Social Responsibility Through Marketing Research Field Projects"
(with C. Bhattacharya), Marketing Education Review, Vol. 6, Summer 1996, pp. 23-31.

"Toward a Theory of Macromarketing"
Canadian Journal of Administrative Sciences, Vol. 9 (2), 1992, pp. 154-161.

"Marketing Megatrends"
Journal of Consumer Marketing, Vol. 1, (Summer 1983), pp. 5-13.

"A Conceptual Model of Long-Range Multinational Marketing Planning"
Management International Review, 1972, 45, pp. 3-10.

"Relevance of Segmentation for Market Planning,"
in Segmentation and Typology (ESOMAR Seminar, 1972), pp. 1-18.

Marketing Research

“Emerging Research Opportunities for Doctoral Students in B-to-B Marketing”
Sheth, Jagdish N., Journal of Business to Business Marketing, Vol. 14 (1), 2007, pp. 13-22.

"Developing a Curriculum to Enhance Teaching and Research of Relationship Marketing"
(with Joseph P. Cannon), Journal of Marketing Education, June 1994, pp. 3-14.

"A Margin-Return Model for Strategic Market Planning"
(with Gary Frazier), Journal of Marketing, Vol. 47, (Spring 1983), pp. 100-109.

"Alternatives to Canonical Correlation Analysis in Consumer Research: A Structural Equation Approach"
in G. T. Gorn and M. E. Goldberg (eds.), Proceedings of the Division 23 Program, 88th APA Annual Convention, Montreal, (with Richard Bagozzi and Johnny Johansson), 1981, pp. 59-65.

"Psychology of Innovation Resistance: The Less Developed Concept (LDC) in Diffusion Research"
in J. N. Sheth (ed.) Research in Marketing, JAI Press (Greenwich, CT), 1981, pp. 273-282.

"Impact on Asking Race Information in Mail Surveys"
Journal of Marketing, Vol. 44, (Winter 1980), pp. 67-70.

"The Future of Market Research Products and Markets"
in The Challenge of the Eighties, 32nd ESOMAR Congress (September 1979), pp. 7-20.

"Comparative Analysis of a Complex Data Set"
in Jerry C. Olson (ed.) Proceedings of the Division 23 Program, American Psychological Association, 84th Annual Convention, (with Gary Anderson), p. 23.

"A Conceptual Model of Buyer-Seller Interaction Process"
AIDS Proceedings, Howard C. Schneider (ed.), Atlanta, GA, pp. 420-422.

"Canonical Correlation and Marketing Research,"
in J. N. Sheth (ed.) Multivariate Methods for Market and Survey Research, (American Marketing Association, 1977), (with Johnny Johansson), pp. 111-132.

"Cluster Analysis and Its Applications in Marketing Research,"
in J. N. Sheth (ed.) Multivariate Methods for Marketing and Survey Research (American Marketing Association, 1977), pp. 193-208.

"Factor Analysis in Marketing,"
in J. N. Sheth (ed.) Multivariate Methods for Marketing and Survey Research (American Marketing Association, 1977), (with D. T. Tigert), pp. 135-156.

"Seven Commandments for Users of Multivariate Methods"
in J. N. Sheth (ed.) Multivariate Methods for Marketing and Survey Research (American Marketing Association, 1977), pp. 333-338.

"Making the Data Useful to Management"
(with A. M. Roscoe), in Marketing Management Information Systems (ESOMAR, Amsterdam), pp. 169-186.

"How to Get the Most Out of Multivariate Methods"
European Research, Vol. 4, January 1976, pp. 229-235.

"The Future of Marketing Models"
in Marketing for Today and Tomorrow, ESOMAR, Amsterdam, 1976.

"Mechanisms of Choice and Information Processing Models in Consumer Behavior"
(with P. S. Raju), Markeds Kommunikasion, Vol. 12, No. 1, 1975, pp. 10-22.

"Follow-up Methods, Questionnaire Length and Market Differences in Mail Surveys"
(with A. M. Roscoe and D. Lang), Journal of Marketing, Vol. 39, (April 1975), pp. 20-27.

"Impact of Questionnaire Length, Follow-up Methods and Geographical Location on Response Rate to a Mail Survey"
(with A. M. Roscoe), Journal of Applied Psychology, Vol. 50, (April 1975), pp. 252-254.

"Factor Analysis in Marketing Research"
in R. Ferber (ed.) Handbook of Marketing Research (McGraw-Hill, 1974), (with W. D. Wells), pp. 2-458 to 2-471.

"Measurement of Advertising Effectiveness: Some Theoretical Considerations"
Journal of Advertising, Vol. 3, No. 1, January 1974, pp. 6-11.

"Nonlinear, Noncompensatory Relationship in Attitude Research"
in R. C. Curhan (ed.) 1974 Combined Proceedings (American Marketing Association), (with P. S. Raju), pp. 80-83.

"Intertechnique Cross-Validation in Cluster Analysis"
in R. C. Curham (ed.) 1974 Combined Proceedings (American Marketing Association), (with A. M. Roscoe and W. Howell), pp. 145-150.

"Canonical Correlation Analysis of Competitive Market Structure"
in Advancing, Applying and Teaching, the Decision Sciences, edited by H. W. Hopfe, Proceedings of the Fifth Annual Meeting, AIDS, Atlanta, Georgia, (with Johnny Johansson), pp. 324-327, 1973.

"Multivariate Revolution in Marketing Research"
Journal of Marketing, Vol. 35, (January 1971), pp. 13-19.

"Multivariate Analysis in Marketing"
Journal of Advertising Research, Vol. 10, February 1970, pp. 29-39.

"Using Factor Analysis to Estimate Parameters"
Journal of the American Statistical Association, Vol. 64, September 1969, pp. 808-822.

"An Experimental Study in Risk Reduction,"
in R. L. King (ed.) Marketing and the New Science of Planning (American Marketing Association, 1968), (with M. Venkatesan), pp. 213-214.

"A Factor Analytical Model of Brand Loyalty"
Journal of Marketing Research, Vol. 5, November 1968, pp. 395-404.

Marketing Strategy

"High Performance Marketing in the 21st Century"
(with Rajendra Sisodia) in Brand Equity Economic Times, 1999 (3 part series).

"Marketing Productivity: Issues and Analysis"
(with Rajendra S. Sisodia), Journal of Business Research, June 1998.

"From International Marketing to Integrated Marketing"
accepted for publication in Journal of Business Research.

"Communications Outlook: Competition, Growth and Consolidation"
(with Robert Janowiak and Massoud Saghafi), in Annual Review of Communications, IEC, 1997, pp. 219 - 227.

"Securing Customer Loyalty"
(with Banwari Mittal), GAMA News Journal, May-June 1996, pp. 4-7.

"A Framework for Managing Customer Expectations"
(with Banwari Mittal), Journal of Market Focused Management, Vol 1, 1996, pp. 137-158.

"Growth, Productivity and the Visible Hand: An Interview with Jagdish N. Sheth"
Journal of Asia-Pacific Business, Vol. 1, 1995, pp. 1-11.

"Improving Marketing Productivity"
(with Rajendra Sisodia), in Jeffrey Heilbrunn (ed.), Marketing Encyclopedia, NTC Books, 1995, pp. 217-237.

"User-Oriented Marketing for Non-Profit Organizations"
in Dennis R. Young and David C. Hammack (eds.) Non-Profit Organizations in a Market Economy, Jossey Bass, 1993, pp. 378-397.

"How to Retain Satisfied Customers"
GAMA News Journal, July-August 1994, pp. 4-7.

"A Normative Model of Retaining Customer Satisfaction"
in J. Sudharshan and Kent Monroe, (eds.) P.D. Converse Awards Symposium in Marketing, American Marketing Association, 1994.

"Strategic Importance of Information Technology"
in Ruby Roy Dholakia (ed.) Advances in Telecommunications Management, JAI Press, 1994, pp. 3-16.

"Technology and New Service Creation"
(with Rajendra Sisodia) in R. Johnson and N.D.C. Slack (eds.), Service Operations, 1993, Operations Management Association, U.K., pp. 473-478.

"Emerging Marketing Strategies in a Changing Macroeconomic Environment: A Commentary", International Marketing Review, Vol. 9 (1), 1992, pp. 57-63.

"R & D - Marketing Integration"
(with Massoud Saghafi), R & D Strategist, Vol. 1, Winter 1991, pp. 15-20.

"The R & D/Marketing Interface in the Telecommunications Industry: Actors Perspective"
(with Massoud Saghafi and Ashok Gupta), in Advances in Telecom Management, Vol. 1, pp. 163-176.

"Hurdling the Barriers to Technological Innovations"
(with S. Ram), R & D Strategist, Fall 1990, pp. 4-14.

"Consumer Resistance to Innovation: The Marketing Problem and Solution"
(with S. Ram), Journal of Consumer Marketing, Vol. 6, No. 2, (1989).

"Marketing Barriers to New Product Ventures: The Case of the Entrepreneur"
in Gerald Hills (ed.) AMA Symposium on Research Activities in Marketing Entrepreneurship, (with S. Ram), pp. 403-409, 1988.

"The Strategic Determinacy Approach to Brand Management"
(with M. Shaikh and B. Hansotia), Business Marketing, February 1985, pp. 68-69ff.

"New Determinants of Competitive Structures in Industrial Markets"
in R. E. Spekman and D. T. Wilson (eds.) A Strategic Approach to Business Marketing, 1985, American Marketing Association, pp. 1-8.

"Winning Again in the Market Place: Nine Strategies for Revitalizing Mature Products"
(with Glenn Morrison), Journal of Consumer Marketing, Vol. 1, (1984), pp. 17-28.

"A Margin-Return Model for Strategic Market Planning"
(with Gary Frazier), Journal of Marketing, Vol. 47, (Spring 1983), pp. 100-109.

"A Behavioral Model for Strategies of Planned Social Change"
Academic Psychology Bulletin, Vol. 5, (March 1983), pp. 92-114.

"A Model of Strategy Mix Model for Planned Social Change"
(with Gary Frazier), Journal of Marketing, Vol. 46, (Winter 1982), pp. 15-26.

"A Market-Oriented Strategy of Long-Range Planning for Multinational Corporations"
European Research, Vol. 5, January 1977, pp. 3-12.

"A Market Oriented Strategy of Long-Range Planning for Multinational Corporations"
in R. Holton and S. P. Sethi (eds.) Management of the Multinationals (Free Press, 1974), pp. 206-218.

"Heavy Users and Early Adoption of Innovations"
Markeds Kommunikasion, Vol. 2, June 1972, pp. 65-72.

Marketing Theory

“Implications of the Revised Definition of Marketing: From Exchange to Value Creation”
Sheth, Jagdish N. and Can Uslay, Journal of Public Policy and Marketing, Vol. 22 (2), 2007, pp. 302-307.

“How to Reform Marketing“
(with Rajendra Sisodia) in Sheth and Sisodia (eds.) Does Marketing Need Reform?, M.E. Sharpe, 2006, pp. 324-334.

“The Image of Marketing”
(with Rajendra Sisodia and Adina Barbulescu) in Does Marketing Need Reform?, Sheth and Sisodia (eds.), M.E. Sharpe, 2006, pp. 26-36.

“Why Good Companies Fail”
(with Rajendra Sisodia), European Business Forum, Issue 22, Autumn 2005, pp. 25-30.

“The Future of Marketing”
(with Rajendra Sisodia) in Philip Kitchen (ed.) The Future of Marketing: Critical 21st Century Perspectives, Palgrave McMillian, 2003, pp. 140-162.

“Competitive Markets and the Rule of Three”
(with Rajendra Sisodia), Ivey Business Journal, September/October 2002.

“Marketing Productivity: Issues and Analysis”
(with Rajendra Sisodia), Journal of Business Research, Volume 55 (2002), pp. 349-362.

"Revisiting Marketing’s Lawlike Generalizations"
(with Rajendra S. Sisodia), Journal of the Academy of Marketing Sciences, Vol. 27, No. 1, 1999, pp. 71-87.

"An Empirical Study of the Scientific Styles of Marketing Academics"
(with Siew Meng Leong and Chin Tiong Tan), in European Journal of Marketing, Vol. 28, 1994, pp. 12-26.

"Parallel Development of Marketing and Consumer Behavior: A Historical Perspective"
(with Barbara Gross), April 1987, The Stan Hollander, Festschrift.

"A Normative Theory of Marketing Practice,"
in Frazier and Sheth (eds.) Contemporary Views on Marketing Practice, (Lexington Books, 1987), pp. 19-32.

"History of Consumer Behavior: A Marketing Perspective"
in C. T. Tan and J. N. Sheth (eds.) Historical Perspectives in Consumer Behavior: ACR Singapore Conference, July 1985, pp. 5-7.

"History of Marketing Thought: An Update"
in R. Bush and S. Hunt (eds.), Marketing Theory: Philosophy of Science Perspective, American Marketing Association, (with David Gardner), 1982, pp. 52-58.

"Howard's Contributions to Marketing: Some Thoughts,"
in Public Policy and Marketing Thought by Andreasen and Sudman, American Marketing Association, Chicago, IL, 1976.

Political Marketing

“Tectonic Shift: The Realignment of Nations and the Rise of Regional Super States”
FSO Magazine, (2004) Vol. 1, No. 3.

"A Review of Political Marketing,"
(with Bruce Newman), Vol. 9, Research in Marketing, JAI Press (1987), pp. 237-266.

"A Model of Primary Voter Behavior"
Journal of Consumer Research, Vol. 12, (September 1985), (with Bruce Newman), pp. 178-187.

"The 'Gender Gap' in Voter Attitudes and Behavior: Some Advertising Implications"
Journal of Advertising, Vol. 13, (1984), pp. 4-16.

"Determinants of Intention-Behavior Discrepancy in the 1980 Elections"
in R. Lutz (ed.), Proceedings of the Division 23 Program, 89th APA Annual Convention, Los Angeles, 1982, pp. 21-22.

Relationship Marketing

“Relationship Management”
Sheth, Jagdish N. and Arun Sharma, in Handbook of Global Supply Chain Management, in John T. Mentzer, Matthew B. Meyers and Theodore P. Stank (eds.) Sage Publications, 2007, pp. 361-370.

“Customer Relationship Management: The Strategic Imperatives”
(with G. Shainesh) in Revue Francais du Marketing,(in French), Vol. 215, No. 202, May 2005, pp. 85-97.

“Till Death Do Us Part…But Not Always: Six Antecedents to a Customer’s Relational Preference in Buyer-Seller Exchanges”
(with Reshma Shah), Industrial Marketing Management, Vol. 32, No. 8, November 2003, pp. 627-631.

“The Future of Relationship Marketing”
Journal of Services Marketing, Vol. 16, No. 7, (2002), pp. 590-592.

“Customer Relationship Management: Emerging Practice, Process and Discipline”
(with Atul Parvatiyar), Journal of Economic and Social Research, Volume 3, (No. 2), 2001, pp. 1-34.

“Evolving Relationship Marketing into a Discipline”
(with Atul Parvatiyar), Journal of Relationship Marketing, Vol. 1, No. 1, 2001.

“The Domain and Conceptual Foundations of Relationship Marketing”
(with Atul Parvatiyar) in Sheth and Parvatiyar (eds) Handbook of Relationship Marketing, (Sage Publications, 2000), pp 3-38.

“Relationship Marketing: A Paradigm Shift or Shaft?”
in Sheth and Parvatiyar (eds) Handbook of Relationship Marketing, (Sage Publication, 2000) pp 609-620.

"Competitive Advantages Through Customer Satisfaction"
Bombay Management Association Review, 2001, pp. 13-25

"The Soul of the Great Professional"
(with Andrew Sobel), Consulting Management, Vol. 11, No. 2, September 2000, pp. 9-15.

"The Antecedents and Consequences of Customer Centric Marketing"
(with Rajendra Sisodia and Arun Sharma), Journal of the Academy of Marketing Science, Volume 28, No. 1, (Winter 2000), pp. 55-66.

"Supplier Relationships: Emerging Issues and Challenges"
(with Arun Sharma), Industrial Marketing Management, Vol. 26, 1997, pp. 91-100.

"Relationship Marketing: An Agenda for Research"
(with Arun Sharma), Industrial Marketing Management, Vol. 26, 1997, pp. 87-90.

"The Relationship Orientation of Firms: A Framework for Analysis"
(with Arun Sharma), paper presented at the AMA Relationship Marketing Conference, Dublin, Ireland, 1997.

“Paradigm Shift in Interfirm Marketing Relationships: Emerging Research Issues”
(with Atul Parvatiyar), Research in Marketing, Vol. 13, JAI Press, 1997, pp. 233-250.

"The Evolution of Relationship Marketing"
(with Atul Parvatiyar), International Business Review, Vol 4, 1995, pp. 397-418.

"An Experimental Approach to Investigating Satisfaction and Continuity in Marketing Alliances"
(with Prem Shamdasani), European Journal of Marketing, Vol 29, 1995, pp. 6-23.

"Relationship Marketing in Consumer Markets: Antecedents and Consequences"
(with Atul Parvatiyar), Journal of the Academy of Marketing Science, Vol. 23, No. 4, pp. 255-271.

"Paradigm Shift in Marketing Theory and Approach: The Emergence of Relationship Marketing"
(with Atul Parvatiyar), in Relationship Marketing: Theory, Methods and Applications, Center for Relationship Marketing, 1994.

"Toward a Theory of Alliance Governance"
(with Atul Parvatiyar), in Relationship Marketing: Theory Methods and Applications, Center for Relationship Marketing 1994.