Books
Professor Sheth has authored or co-authored books on a variety of topics, most notably in the areas of marketing and strategy:
Chindia Rising: How China and India will Benefit Your Business
Tata McGraw Hill, India, 2008.
The Self-Destructive Habits of Good Companies: ...And How to Break Them
Wharton School Publishing; 1 edition (May 6, 2007).
Firms of Endearment
(with Rajendra Sisodia and David Wolfe), Wharton Publishing Group, (in Press, 2006).
(with Banwari Mittal), Thomson/Southwestern Publishing, 2004, 2nd edition, pp. 487.
(with Rajendra Sisodia) Free Press, 2002, pp. 277. (translated into several languages including German, French, Japanese and Chinese).
ValueSpace: Winning the Battle for Market Leadership
(with Banwari Mittal), McGraw Hill, 2001, pp. 265.
(Editor with D. Shainesh and Atul Parvatiyar), Tata-McGraw Hill India, 2001, pp. 554.
(with Abdolreza Eshghi and Balaji Krishnan), Dryden Press, 2000.
(with Andrew Sobel), Simon & Schuster, 2000.
(with Atul Parvatiyar), Sage Publications, 2000 (660 pages).
(with Banwari Mittal and Bruce Newman), Dryden Press, 1998 (800 pages).
(Series Editor with Atul Parvatiyar), Vol. 14, JAI Press, 1998.
(with Abdolreza Eshghi), Southwestern Publishing Co., 1988.
(with David Gardner and Dennis Garrett), John Wiley and Sons, 1988.
(with Bruce Newman), Prager Books, 1986.
(with Arch Woodside and Peter Bennett), American Elsevier, 1977.
(with Rajendra Sisodia), IEC, 1997.
(with Massoud Saghafi and Robert Janowiak), IEC, 1997.
(with Massoud Saghafi and Robert Janowiak), IEC, 1995.
Southwestern Publishing Co., 1991, pp. 218 (with Bruce Newman and Barbara Gross).
(with Abdolreza Eshghi), Southwestern Publishing Co., 1990.
(with Abdolreza Eshghi), Southwestern Publishing Co., 1990.
(with Golpira Eshghi), Southwestern Publishing Co., 1990.
(with Abdolreza Eshghi), Southwestern Publishing Co., 1988.
(with Golpira Eshghi), Southwestern Publishing Co., 1988.
(with Abdolreza Eshghi), Southwestern Publishing Co., 1988.
(with Golpira Eshghi), Southwestern Publishing Co., 1988.
Southwestern Publishing Co., 1988, pp. 147 (with Golpira Eshghi).
(with S. Ram), John Wiley and Sons, November 1987.
(with Gary Frazier), Lexington Books, 1987.
(with Dennis Garrett), Southwestern Publishing Company, 1986.
(with Dennis Garrett), Southwestern Publishing Company, 1986.
(with Bruce Newman), American Marketing Association, 1986.
National University of Singapore, July 1985 (with Chin Tiong Tan).
Vol. 1, JAI Press, 1985.
John Wiley and Sons, 1984).
(with H. M. Schoenfeld), BEBR, University of Illinois, 1981.
JAI Press, 1979.
Harper and Row, 1974.
(with Fred C. Allvine, Can Uslay and Ashutosh Dixit), Sage Publications, 2007.
(with Rajendra Sisodia) (editors), M.E. Sharpe, 2006 pp. 352.
(with Rajendra Sisodia), Sage India, 2006, pp. 350.
(with G. Shainesh), McMillian India Ltd. 2006, pp. 198.
(with Robert Widing and others) Thomson, (Pacific Rim Edition), 2003, pp. 560.
(with Massoud Saghafi and Robert Janowiak), IEC, 1999 (300 pages).
(with Anil Menon), 1998 Research Conference Proceedings, Center for Relationship Marketing, Emory Univeristy, 1998.
(with Atul Parvatiyar), Vol. 14, JAI Press, 1998.
(Series Editor with Atul Parvatiyar), Vol. 13, JAI Press, 1997.
(with Rajendra Sisodia), IEC, 1996.
(with Atul Parvatiyar), Third Research Conference, Center for Relationship Marketing, Emory University, 1996.
(with Massoud Saghafi and Robert Janowiak), IEC, 1996.
(Series Editor with Atul Parvatiyar), Vol. 12, JAI Press, 1995.
Research in Marketing (Supplemental 6). Explanations in the History of Marketing
(Series Editor), JAI Press, 1994.
(Vol. 4). Strategic Perspective on the Marketing of Information Technologies (Series Editor), JAI Press, 1994.
(with Atul Parvatiyar), Center for Relationship Marketing, Emory University, 1994.
(with Massaid Saghafi and Robert Janowiak), Center for Telecommunications Management, USC 1994.
Vol. 4, (with Gary Frazier), JAI Press, 1994.
(editor), Vol. 11, JAI Press, 1992.
Vol. 1, (with Gary Frazier), JAI Press, 1990.
Vol. 2, (with Gary Frazier), JAI Press, 1990.
Vol. 3, (with Gary Frazier), JAI Press, 1990.
Vol. 10, JAI Press, 1990.
(with Milind Lele), John Wiley and Sons, 1987.
(with Elizabeth Hirschmann), JAI Press, 1987.
Vol. 9, JAI Press, 1987.
JAI Press, 1986.
(with Elizabeth Hirschmann), JAI Press, 1985.
JAI Press, 1983.
JAI Press, 1982.
JAI Press, 1981.
JAI Press, 1980.
JAI Press, 1978.
American Marketing Association, 1977, 388 pages.
1973 (with S. P. Sethi).
(with Peter Wright), BEBR, University of Illinois, 1972.
(with J. A. Howard), John Wiley and Sons, 1969.
