Opinion & Interviews
India can surpass Chinese growth
Published: August 5, 2008 in Business Standard
Sheth spoke to Amit Ranjan Rai on why Chindia's rise is inevitable and its outcomes.
Indian outlook much too US centric, says marketing guru Sheth
Published: July 22, 2008 in The Economic Times
Forecasting a new geo-economic reality in the world driven by markets of emerging nations, Dr. Jagdish Sheth, world renowned Marketing 'Guru' today asked India to look at issues in a "multi-centric" way instead of the present US-centric prism...
Have U.S. Automakers Finally Run Out of Gas?
Published: Jun 12, 2008 in Knowledge@Emory
A jump in gas prices that shows no sign of abating has stalled consumer demand for gas-guzzling vehicles, knocking the wind out of American car manufacturers that tied their profits and their future to high-margin SUVs and trucks....
Wipro’s Azim Premji on Leadership, Global Expansion, and the U.S. IT Shortage
Published: Jun 12, 2008 in Knowledge@Emory
Azim Premji inherited his father’s $2 million hydrogenated cooking fat company in 1966, repositioned it and created Wipro Ltd., a Bangalore ...
Sony's Blu-Ray Victory: Learning to Catch the Technology Wave?
Published: Mar 12, 2008 in Knowledge@Emory
Technology development may be the highest-risk story in business. Get it right and you’re Apple. Get it not quite right and you’re Atari. Scholars at Emory University’s.....
Shifting Alliances May Mean The World Isn’t So ‘Flat’ After All
Published: Feb 14, 2008 in Knowledge@Emory
A few years ago, Thomas Friedman ignited the business world with his book The World is Flat, in which he argues that the economic playing field between developing and developed countries is now level......
The Shifting Economic Triad of China, India, and the U.S.
Published: Feb 14, 2008 in Knowledge@Emory
When Jagdish Sheth senses the subtle beginnings of a shift in business, he submerges himself in a topic until all of his questions have been answered......
Is the Private Equity Buyout Boom on the Decline?
Published: Dec 13, 2007 in Knowledge@Emory
With stubbornly high energy prices and a falling housing market poised to take the wind out of consumer spending, a key driver of the U.S. economy, some observers wonder if a spillover effect will also crimp another economic powerhouse....
Exploring the Impact of China's Growing Economic Status
Published: Nov 15, 2007 in Knowledge@Emory
The expanding Chinese economy is affecting Americans–and people from other nations–in profound and complicated ways. Finance and marketing experts at Emory University’s Goizueta Business School explore the impact of China’s growth and influence....
Exploring the Impact of China's Growing Economic Status
Published: Nov 15, 2007 in Knowledge@Emory
When IBM CEO Sam Palmisano announced on October 30 that the company planned to sink a hefty $10 billion investment into “on demand” computing...
For UPS, Delivering Solutions Is Key to Its Growth and Success
Published: Oct 10, 2007 in Knowledge@Emory
UPS is supposed to be celebrating 100 years of success. Instead, the company is doing what it is famous for: reexamining its past and contemplating its future to see what can be fixed.....
Can Bush Reform Social Security?
Published: Jul 18, 2007 in Knowledge@Emory
Harry Truman used to say that what he wanted was a one-handed economist, because every economist who advised him always ended his assessment by saying, “on the other hand...
Can Sony Get its Groove Back?
Published: Jul 18, 2007 in Knowledge@Emory
At one time, Sony was revered as one of the best companies around. A world-beater that created such epoch-defining innovations as the cheap transistor radio and the Walkman...
Bells to AT&T: ‘Ma we’re home’
Published: Jul 18, 2007 in Knowledge@Emory
In 1984, the U.S. government broke up AT&T. American courts had ruled that the company was anti-competitive, and had acted in illegal ways to restrain competition and to keep telecommunications prices high...
Can Big Pharma Fix What Ails it?
Published: Jul 18, 2007 in Knowledge@Emory
Prescription drug prices rose only 1.9% in 2006, according to the most recent Consumer Price Index – the smallest increase in 33 years......
Can HP Survive its Board’s Mischief?
Published: Jul 18, 2007 in Knowledge@Emory
The professional future of Patricia Dunn, the former chairwoman of Hewlett-Packard, looks grim now as she faces four felony charges stemming from the company’s internal spying scandal....
Can Michael Dell Reinvigorate the Computer Giant?
Published: Jul 18, 2007 in Knowledge@Emory
A few weeks ago, Michael Dell took back his old job as CEO of Dell Inc., hoping to change the fortunes of the global computing giant he founded in 1984. Some pundits have cheered the news of Dell’s return, likening it to Steve Jobs’ successful second act at Apple...
Unveiling the Darker Side of Companies and How Change Can Prevent Collapse
Published: Jul 11, 2007 in Knowledge@Emory
Sparked by a question on company failure posed by an executive of a Fortune 500 company, Jagdish Sheth, a professor of marketing and corporate strategy at Emory University's Goizueta Business School, spent 12 years ...
Exploring the Ways World-Class Companies Profit from Passion and Purpose
Published: Mar 14, 2007 in Knowledge@Emory
We are seeing the end of business as usual, asserts Jagdish Sheth, a professor of marketing and corporate strategy at Emory University’s Goizueta Business School. Some innovative companies are expanding the goals of traditional corporations......
Is The U.S. Losing Its Edge With IPOs?
Published: Nov 08, 2006 in Knowledge@Emory
On October 27 the largest IPO in history, a $21.9 billion offering by the Industrial & Commercial Bank of China (ICBC), took place in Hong Kong.....
U.S. Immigration: The Economic Debate
Published: Jul 12, 2006 in Knowledge@Emory
Supply and demand. It’s an age-old theory that seems simple enough to grasp. But, according to many U.S. business owners and economists, the nation’s current immigration policy falls far short in reflecting this basic premise.....
Are U.S. Companies Doomed to Keep Planning for the Short Term?
Published: Jul 12, 2006 in Knowledge@Emory
For some time, investor activists have complained that U.S. companies, unlike their European counterparts, sacrifice long-term opportunities for short-term results.....
Why Faculty Flip Over ‘Freakonomics’
Published: Jun 23, 2006 in Knowledge@Emory
School may be out for the summer but professors at Emory University and its Goizueta Business School have plenty of ideas for extracurricular reading. From evolution to economics, the academics offer up a variety of favorites to stimulate all palates....
Can Advances in Technology and Ethical Behavior Coexist?
Published: Jun 14, 2006 in Knowledge@Emory
Technology today is a constantly moving force. No sooner do we define a concept than it becomes the tool to launch another round of innovation......
‘PortGate’: Is it a Question of Security or Transparency?
Published: Apr 12, 2006 in Knowledge@Emory
he controversy over a plan to give the new Dubai-based buyer of Peninsular and Oriental Steam Navigation Co. (P&O), control over six major U.S. port terminals continues to gain steam as Democrats and Republicans unite to try to scuttle the deal and the President threatens to veto their efforts.....
The New Corporate Model: The Evolution of ‘Self Inc.’
Published: Apr 12, 2006 in Knowledge@Emory
When the first stage of the global economy launched in the 1960s, it was primarily driven by manufacturers that were searching for inexpensive manual labor. But today...
Today’s Workplace: What’s Loyalty Got to Do With It?
Published: Mar 08, 2006 in Knowledge@Emory
In Aug 2002, when Nenette Day flew from the United States to New Delhi, she wasn’t on vacation. Instead, the Boston.....
Factors that Redefine the Face of Corporate America
Published: Mar 08, 2006 in Knowledge@Emory
In January 2004, press reports disclosed that IBM planned to cut costs by $168 million a year by transferring 3,000 U.S.-based jobs overseas. The revelations sparked an uproar inside and outside of the company ...
Are Large African-American Owned Companies Attractive Takeover Candidates?
Published: Feb 08, 2006 in Knowledge@Emory
In March 2005, Time Warner subsidiary Time Inc. bought the remaining interest in Essence Communications, owners of Essence Magazine, for a hefty, though secret, sum. (Initial reports indicate that the deal may have been valued at $170 million.) As a respected African-American publication and a household name...
What’s Behind eBay’s Bid for Skype?
Published: Nov 04, 2005 in Knowledge@Emory
The reason eBay lived to see its tenth birthday this past August when so many other dotcoms live on now only as sock puppets and faded t-shirts is that it always had a not-so-secret ingredient: a profitable business model.......
Morgan Stanley: After Mutiny, Redemption?
Published: Oct 06, 2005 in Knowledge@Emory
After months of public struggle against Morgan Stanley’s most powerful investment bankers, CEO Phillip Purcell surrendered July 15 by announcing his retirement...
Is Katrina’s Punch a Wake-up Call?
Published: Oct 06, 2005 in Knowledge@Emory
The aftermath of most disasters follows a fairly predictable cycle in the media: first, darker and darker estimates of the damages, then reassessments down the line in which analysts decide that the effects won’t be so dire after all...
Tactics to Tackle the Teen Market
Published: Oct 06, 2005 in Knowledge@Emory
In early June when fashion retailers and competitors Abercrombie & Fitch (A&F) and Gap Inc. reported May results, Gap’s sales were $1.17 billion, while A&F only posted $159 million in revenue.....
How GM’s ‘Basic DNA’ Detoured Its Smooth Ride
Published: Jun 29, 2005 in Knowledge@Emory
When a bankruptcy court gave United Airlines the go-ahead last month to terminate its pension plans as a step towards returning to profitability, some observers wondered if General Motors—which posted a $1.1 billion loss on $45.8 billion of sales for the first quarter ending March 31 ...
Will Bankruptcy Changes Dampen Entrepreneurial Spirit?
Published: May 04, 2005 in Knowledge@Emory
With the March 10 Senate passage of the Bankruptcy Abuse Prevention and Consumer Protection Act of 2005 and the likely approval of the House in the near future, one part of the Bush administration’s push for personal responsibility appears closer to reality...
Consolidation and Its Consequences in the Telecom Sector
Published: May 04, 2005 in Knowledge@Emory
Lately, telecom industry headlines have read like juicy soap opera teasers: Verizon battles Qwest for MCI. Cingular picks up AT&T Wireless. EarthLink partners with SK Telecom.....
Can Delta’s New Simplified Fare Structure Keep the Carrier Aloft?
Published: Apr 06, 2005 in Knowledge@Emory
Sky-high fuel costs and crushing price wars have led to near-record losses for the airline industry, reaching some $9 billion of red ink in 2004, second only to 2003’s $10 billion low point....
Why Do Good Companies Fail?
Published: Mar 09, 2005 in Knowledge@Emory
Last month, SBC Communications announced its plan to acquire AT&T, the venerable 100+-year-old telecommunications company....
Are Mainstream Ad Agencies Undervaluing the Black Consumer?
Published: Feb 09, 2005 in Knowledge@Emory
In November 2004, Infiniti, a division of Nissan North America, announced the launch of their self-described “first-ever marketing campaign designed to speak directly to African- Americans....
What's in Store For Bush's 2nd term?
Published: January 12, 2005 in Knowledge@Emory
At a rare news conference shortly after the election, America’s first MBA president told reporters that he had “earned capital in the campaign, political capital, and now I intend to spend it.”....
Big Changes for Big Pharma?
Published: Dec 15, 2004 in Knowledge@Emory
Lately, the pharmaceutical industry has seemed a bit like the New York Yankees – the team that almost never lost suddenly can’t win. At Emory University and its Goizueta Business School....
Don’t Memorize Another Number!
Published: Jun 11, 2004 in Knowledge@Emory
The right to keep your telephone number when you switch wireless service providers might sound like a minor added convenience......
CEO Search: Internal or External?
Published: Jun 02, 2004 in Knowledge@Emory
When McDonald’s CEO Jim Cantalupo died of a sudden heart attack on April 19 at the age of 60, 43-year-old president and chief operating officer Charlie Bell took over the helm just a few hours later. But is such a smooth internal succession always the rule?....
The Impact of India’s Boom
Published: Apr 07, 2004 in Knowledge@Emory
While the growth in offshore business service imports is beginning to cause a stir in the United States, it's leading to dramatic changes in the Indian economy and society.....
Delta’s Dilemma
Published: Mar 10, 2004 in Knowledge@Emory
Delta Air Lines is no stranger to low altitudes – the Atlanta icon was founded as a crop-dusting company in 1924 – but these days, the ground is getting too close for comfort.....
Trade Policy: A New Economic Order?
Published: Mar 10, 2004 in Knowledge@Emory
Under heavy pressure from steel exporting countries and the World Trade Organization, President Bush recently decided to end his three-year-old tariffs on foreign steel. At the same time....
Devising The Right Internet Marketing Strategy For Your Business
Published: Mar 10, 2004 in Knowledge@Emory
Beware of the dreaded Bonzi Buddy. Heard of it? If you live at least part of your life online you have no doubt seen it....
What’s in Store for 2004?
Published: Feb 11, 2004 in Knowledge@Emory
Movie mogul Sam Goldwyn once said, “I never make predictions - especially about the future.” When it comes to the outlook for business and the economy, many Emory scholars seem to follow the impresario’s prudent lead......
Does Downloading Movies Spell Doom for Hollywood?
Published: Aug 27, 2003 in Knowledge@Emory
Though many industries are struggling, Hollywood is having another great year. Summer movies are doing well at the box office. DVD sales are skyrocketing. And industry spokesmen claim that their business is the only U.S. sector currently running a trade surplus with every country in the world.....
The New Model of Work: From Restructuring to Intellectual Free Agents
Published: Aug 27, 2003 in Knowledge@Emory
The last quarter-century has seen profound shifts in the way American companies do business. Rising costs and competitive pressures have driven firms to restructure......
Is U.S. Policy Endangering the Economy?
Published: Apr 09, 2003 in Knowledge@Emory
Unilateral action may prove an effective way to win the war in Iraq, but some scholars at Emory University and its Goizueta Business School say that it’s not a good strategy for winning more world trade....
Exploring the Strategic Moves to Keep Retailers Competitive
Published: Mar 12, 2003 in Knowledge@Emory
It seems that each day’s news just reinforces the gloom hanging over U.S. retailers: the stuttering economy, the imminent war with Iraq, the constant threat of terrorism. As cautious customers clutch their wallets ever more tightly....
Business in the Face of Antagonism
Published: Feb 12, 2003 in Knowledge@Emory
If countries received Valentine cards, America would probably find itself a little disappointed this year. Recent polls have shown that U.S. popularity has slipped in many countries around the world. As a result.....
Will IBM’s $10 Billion Investment Pay Off?
Published: Dec 18, 2002 in Knowledge@Emory
When IBM CEO Sam Palmisano announced on October 30 that the company planned to sink a hefty $10 billion investment into “on demand” computing...
Hang-Ups and Hopes in the U.S. Telecom Industry
Published: Nov 06, 2002 in Knowledge@Emory
With the possible exceptions of airlines and energy trading, no U.S. market sector today is in more turmoil than the telecom industry.....
The Economic Landscape After Sept. 11
Published: Sep 11, 2002 in Knowledge@Emory
Emory University economists and other faculty experts say that while they are still unsure about the ultimate impact last year’s terrorist attacks will have on the economy, some predict that the Bush Administration’s......
Will Telecom Sort Out Its Tangles Soon?
Published: Apr 15, 2002 in Knowledge@Emory
This quarter’s largely negative earnings numbers for the telecom sector won’t be the last, warn industry experts at Emory University’s Goizueta Business School. They say investors should expect continued bad news for at least the rest of this year and a gradual recovery beginning in 2003...
Giving Customers What They Want: Why Market Orientation is Still Vital to Customer Retention
Published: Mar 27, 2002 in Knowledge@Emory
The old adage, "build a better mousetrap and the world will beat a path to your door" might have made sense in much simpler times. But today....
Accounting Under Fire
Published: February 14, 2002 in Knowledge@Emory
In 1915, young Arthur Andersen found himself under pressure from a midwestern railroad company to approve what he considered a questionable account. Even with the life of his young firm on the line...
Kmart: Bankrupt But Not Out
Published: Feb 13, 2002 in Knowledge@Emory
For Kmart, even the reintroduction of the blue light specials could not keep the ailing company from filing bankruptcy recently...
Check Your Strategic Pulse: Is Your Company Heading For The Ditch?
Published: Jan 16, 2002 in Knowledge@Emory
When regional air carrier US Airways wanted to really spread its wings to become a national airline, it took on industry leaders American, United and Delta......
Why AOL-Time Warner’s Levin Seeks Life’s Poetry
Published: Jan 09, 2002 in Knowledge@Emory
Trust a media mogul to keep up with the fashions.Gerald M. Levin rose to power at Time Warner by spotting cable’s potential early as CEO of HBO during the 1970s. In the mid-1980s, as chief strategist at Time Warner, he proposed to J. Richard Munro, then Time’s CEO, that the company acquire Turner Broadcasting System, a deal that Time Warner ultimately consumated in 1996....
Economic Realignment of Nations Promises Progress and Tensions
Published: Aug 15, 2001 in Knowledge@Emory
The 2000 U.S. Census confirmed what most of us already knew: the United States’ economy is rapidly being integrated with the economies of its Latin neighbors. NAFTA is greatly affecting political and social change in the Western Hemisphere...
Beyond the Bottom Line: Building Customer Value for the Long Term
Published: Jul 04, 2001 in Knowledge@Emory
Thanks to Peter Drucker and other management gurus, customer service has long been the mantra of the business world. But in today’s competitive environment, an emphasis on customer satisfaction is not enough...
Turning Customers Into Clients for Life and Other Challenges
Published: Apr 25, 2001 in Knowledge@Emory
The good news is that deep, lasting client relationships are within reach for all consultants and other professionals. The bad news is, there is no panacea – no fast-acting tonic – that can transform transient client relationships into a lifelong exchange...
New Strategies for Success
Published: Sep 17, 1999 in Knowledge@Emory
Today’s business environment is changing so fast that companies are being forced as never before to rethink their core marketing strategies. In our last review published in the previous edition of Knowledge@Wharton we examined the forces changing the fundamentals of marketing as discussed in...
