Book Reviews
Review of Eric Von Hippel: Sources of Innovation, in Journal of Marketing, 1989.
Review of Stanley A. Mulaik: The Foundations of Factor Analysis
in Journal of The American Statistical Association, Vol. 70, (March 1975), pp. 250-251.
Review of F. M. Andrews and R. C. Messinger, Multivariate Nominal Analysis and J. N. Morgan and R. C. Messinger Thaid, A Sequential Analysis Program for the Analysis of Nominal Scale Dependent Variable
in Journal of Marketing Research, Vol. 11, May 1974.
Review of Flemming Hansen Consumer Behavior: A Cognitive Approach
Swedish Journal of Economics, Vol. 75, June 1973, No. 2, pp. 214-217.
Review of Flemming Hansen Consumer Behavior: A Cognitive Approach
Swedish Journal of Economics, Vol. 75, June 1973, No. 2, pp. 214-217.
Review of Limits to Growth
by D. H. Meadows et al., ACM/Computing Reviews, April 1973, Vol. 4, pp. 166-167, No. 4.
Review of Massy, Frank and Lodahl, Purchasing Behavior and Personal Attributes
Journal of Marketing Research, Vol. 7, August 1970, pp. 403-404.
Review of John Myers, Consumer Image and Attitude
Journal of Marketing Research, Vol. 7, February 1970, pp. 29-39.
