Dr. Jagdish N. Sheth

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Susan Fournier
Ph.D. Institution University of Florida
Year Received Ph.D. 1994
Chair of Dissertation Committee Richard Lutz
Dissertation Title A consumer-brand relationship framework for strategic brand management
Current University/Organization Boston University
Current Title Associate Professor
Initial Position Harvard Business School
Title at Initial Position Assistant and Associate Professor
Current Research Areas Branding, relationship marketing, consumer behavior
Email Address fournism@bu.edu

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Dr. Jagdish Sheth

Chindia Rising
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