Dr. Jagdish N. Sheth

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Richard Lutz
Ph.D. Institution University of Illinois
Year Received Ph.D. 1973
Chair of Dissertation Committee
Dissertation Title Changing Brand Attitudes through Modification of Cognitive Structure
Current University/Organization University of Florida
Current Title JC Penny Professor of Marketing
Initial Position UCLA
Title at Initial Position Assistant Professor of Marketing
Current Research Areas Consumer Behavior
Email Address rjlutz@ufl.edu

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Dr. Jagdish Sheth

Chindia Rising
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